Some Choice New Work

Exactly a month after starting, we've got our first ad out for McGarry Bowen - a tactical press advert based around the General Election.

Tassimo's endline "Be Indecisive" is all about keeping your options open as with one machine you can have over 40 different drinks options. So we thought it made sense to do an ad on the day that millions of people go to their poling stations to choose who they want to run the country. Particularly, as is predicted, we're going to more than likely have a government made up of more than one party.

Really chuffed that the client and everyone at McGarry Bowen did all they could to get it made and out there. 

Hopping, Skipping and Jumping on the Bandwagon

It's the Olympics next year, and let's face it - every marketing department wants a piece of it. You can't really blame them I suppose as it's going to be watched by billions worldwide, and any positive emotions it generates might just rub off on your product (even if your product is a fat-filled burger or a chocolate bar crammed full with a glass and a half of monosodium glutamate).

BMW are no different. They've spent a great deal on securing the prestigious position of Official Supporter of London 2012 (or something) and so they wanted everyone to know about it.

That's where we came in. We had to tie in an event which celebrates the amazing feats a supremely trained human body is capable of with a company who makes cars. Cars you sit on your arse to drive around in. Often just to the shops down the road. Added to this, every headline had to include the word 'Joy' which formed the basis of the current global campaign for BMW. Oh, and we had to have a car in every one too. 

You see the difficulty?

Anyway, we decided to concentrate on the similarities between the athletes and the technology/design behind each car, and as such across the whole range in general. We think we did this pretty well in the end.

You can see them by clicking on the folio to your right, or here.

The ads were shot by Rick Guest and the images will be dotted about the Olympic park if you are lucky enough to get a ticket to the big event next year.

We haven't got any. Just saying, like...

MINI POSTERS

We've done some posters for MINI Coupe too. They're based around the old action transfers you probably played with as a kid. You can see them here.

Classy!

We've done some print work for The Corinthia Hotel. It's a very posh hotel that probably wouldn't allow the likes of us to stay, but has allowed us to do some nice print for it. We did four ads for the current campaign and you can see them if you click on the portfolio to your right.

More Work! (And It's Only February)

We've done some print ads for BMW. They're finance ads, so not something to get too excited about, but we think they're pretty nice for what they are. Especially when you consider everything other than the car was built using CGI. 

In Your Face, Bitches!

Last night Jane and I picked up an ANNA for this BMW April Fool ad from last year. Although we didn't actually pick up the award as we weren't there. Jane was at a singing lesson and I was doing bedtime stories.

Anyhoo, we won in the Topicality section. You can read more here.

The Clocks Go Back (Sponsored by Radox)

A while ago we had the idea of hijacking the clocks going back as part of our Radox 'Be Selfish' campaign. 

Jane and our good friend Alistair Campbell (Digital Creative Director at WCRS) did a viral with some bloke from Eastenders stripping off while talking about what the clocks going back means.

We also wrote a couple of print ads which will be popping up on Friday and Saturday. There are shelf wobblers and other such guff, but you're probably past caring at this point.

You can see the viral here as well as discovering that women (well, at least the ones on this website) are just as obsessed about sex as men. 

The print ads are below.

More Self Indulgence

Yet another Radox ad. This time for a shower product full of fruit. What will those crazy marketing people think of next!

Selfish Full House

 

And as if that wasn't enough, these Radox print ads can be seen in various magazines at the moment. See what we did with the consecutive page thing there? Yeah, that's why we earn the big bucks. 

Selfish Print

Following on from the last post, this is the print for the Radox campaign that's still out and about (we think). Lovely patterns by Petra Borner. 

Lovely type by lovely Bockers, overseen by horrible - sorry, lovely - Jane.

"Our Brilliant New Commercial"

Not our words, but the words of Sun Football journalist P.Jiggins. Who is obviously employed by The Sun. And not likely to say "Look at this load of crap". So... yeah... You can read his gushing article here by the way.

Anyway, after days of mind meltdown, constant running around and strained nerves, we've finally got an approved commercial, which will run in the Holland .v. England match tonight. 

Many thanks to director Austen Humphries, and all who worked on it at Rattling Stick, WCRS, Angel Sound, Workpost and The Mill.

There is also some print in the campaign, of which these three 48 sheet posters are the first. Photography is by David Clerihew.

Football, Isn't it?

(Photo by Julian Jermain)

14 days to the start of the season and you can almost smell the meat pies. On Tuesday we're off to Millwall's ground to shoot Terry Venables, Harry Redknapp and Ian Wright for The Sun's football coverage. TV and print ads will be made and perhaps a game of football cliche bingo might take place.