Paint, Kung Fu and Robotic Gardening

Here are another two ads in our B&Q "UNLEASH THE B&Q IN YOU" campaign.

In one a woman finally casts off the shackles of beige to turn her home and garden into a rainbow of colour (with the help of her dog), while in the second ad a small boy decides to have some fun with B&Qs ridiculously easy to grow Easy Grow bedding plants.

They were directed by Olly Williams at HSI, made lovely by Absolute Post, and given sound by Munzi at Grand Central.

Men of Meat

After a pretty hectic (yeah, that's a deliberate reference to the middle bit of the song in the ad - what are you going to do about it?) six weeks or so we've finished up three ads for B&Q.

We wrote them over a weekend, presented them on the Monday, and by the Friday we were well into production.

The campaign aims to get the Great British public up off their sofa and doing all the little jobs around their houses and gardens that need doing. By using the iconic orange B&Q apron we're elevating these jobs and giving the people who do them almost hero status, which will hopefully encourage them to unleash their B&Q.

The launch ad is on air now with two 30 second spots to follow that will focus on some of the products available in store.

The ads were directed by Olly Williams at HSI, made lovely by Absolute Post, and given sound by Munzi at Grand Central.

Eliot Liss and Chantelle Bloom did the agency production thang.

Woof!

We've done 3 new TV ads for Churchill, featuring Dawn French.

It's a continuation of the campaign we've been working on for the last couple of years.

In these spots Dawn and Churchill have a dance in their garage, make a scene at a cafe, and enjoy some chips by the seaside. All in the name of car insurance.

They were directed by Dominic Brigstocke through Tomboy, produced (agency side) by Lizzie Mabbut with sound by Nick Angel and post production by the lovely people at Glassworks.

You can see them by clicking on Dawn's Face above, the portfolio to your right, or if that's too far away just click here.

Martin Fucking Who?

Things were going along nicely with Churchill - we were writing some funny little ads and the client was very, very happy.

Then Martin Clunes had to go and ruin it by losing his licence for speeding.

Weirdly, he seemed to think it was odd that Churchill shouldn't want to pay a man who couldn't drive to advertise a product that only people who can drive can use, but everyone else saw it differently. As this great article from The Independent's Grace Dent brilliantly testifies.

The main problem was that we were due to shoot the next set of ads in the campaign around the time that the ban came to light, so we were thrown into a bit of a turmoil. We put out some 10 second offer ads to fill the gap, then got to work finding a replacement and re-writing the campaign to fit the new celebrity.

It was a bit of a fractious couple of months, but in the end we're pretty happy where we've got to.

We've used Dawn French who is really popular with the target market, and is also a really good on-screen fit with Churchill. She feels like she's been with him for ages. We have the launch ad for this campaign on our online folio page, so if you'd like to see it just click here.

We shot another 4 ads, which will air over the next month or so. We'll post them up as they're finished.

They were once again shot by the brilliant Dominic Brigstocke, through Tomboy, and were excellently produced by Lizzie Mabbut at WCRS (despite the distinct lack of lunchtime post-production sessions).

Oh, Predictable Affirmative Gag!

We've finally put our Churchill TV on our Carbonmade site. Well, four of them anyway - there is another ad waiting an air date and a couple more in development, so it looks as if it's going to be an ongoing project for the foreseeable future.

This project took a long, long time - perhaps as long as a year, with things changing and evolving right up to the shoot. We're happy with how things turned out, which given some of the pitfalls along the way we never thought we'd be able to say.

The ads were shot by Dominic Brigstocke at Tomboy, and post was done by Glassworks, with Nick at Angel providing his magic on the sound. TV production at WCRS was done by the lovely Eileen and Lizzie.

We hope you like.

Happy New Year!

Here we both are on set with new, improved Churchill whose latest campaign (which we wrote) will be on your telly from tomorrow. There are five 30 second adverts in all and they should all be on air by the end of January. We'll post them here when we've got them all finished. 

Jonathan Ross Sponsorship

As promised, we've put our favourite idents from the campaign we did to sponsor the Jonathan Ross Show on our carbonmade folio. There were about 20 or so, but we thought you'd get bored and so opted for 7.

Click here, or on the Bag 'o' Fun to the right.

Another Day, Another MINI TV Sponsorship Campaign

We've got some actual, real life, adverts on your screens at the moment!

We recently won a pitch for MINI Coupe and their sponsorship of the Jonathan Ross Show on ITV. The campaign line is "Another day, another adventure" so we purposely set out to make as many different 'adventures' as possible by keeping the structure of each ad very similar, but adding little changes to keep them fresh and interesting. We shot about 50 scenarios and whittled them down to the best 20-odd.

We'll post our favourites as a video file at some stage, but if you can't wait you can see them on Saturday nights on ITV for the next 10 weeks or so (don't know the time - you'll have to look it up yourselves).

The ads were shot by Pedro Romhanyi through Outsider, with brilliant post production done by Prime Focus.

Bum Cheeks

Good God - we've only gone and done an ad!

After what seems like an age of pitching and producing work only to fall at research we've actually made a new TV advert!

It's for Radox Shower Smoothies and features the words "Bum Cheeks" for the first time on British Television (this may or may not be true - don't know, don't care).

Anyway, it was shot by the lovely Jess Koppel and features the voice of the lovely Lucy Montgomery, and was produced by the lovely Laura Lebbon. Lovely.

New Sun Football TV Ad (Kind of Like Last Sun Football TV Ad)

Just when you thought we couldn't eek out any more from our day at the New Den with Terry, Harry and Ian, we've managed to eek out some more from our day at the New Den with Terry, Harry and Ian. 

This is the 3rd spot for The Sun football, and has taken some time to get approved and out.

There's also going to be some national 48 sheet posters, press in The Sun and The Times, and loads of other stuff, but for the sake of your sanity and ours we've decided not to post it up on the site. 

Be Selfish in the Cinema

This morning we were at Wave, tinkering with the sound on the Radox TV ad we shot in May with Terri Timely through Blink. It's been doing the rounds on telly for a while, and in the next couple of weeks it will be playing out in cinemas too, in 5.1 surround sound and all that jazz.

More Football

Here's the second of three ads for The Sun Football. It's called "Season Start" in case you were wondering, or bothered, or dull I guess.

"Our Brilliant New Commercial"

Not our words, but the words of Sun Football journalist P.Jiggins. Who is obviously employed by The Sun. And not likely to say "Look at this load of crap". So... yeah... You can read his gushing article here by the way.

Anyway, after days of mind meltdown, constant running around and strained nerves, we've finally got an approved commercial, which will run in the Holland .v. England match tonight. 

Many thanks to director Austen Humphries, and all who worked on it at Rattling Stick, WCRS, Angel Sound, Workpost and The Mill.

There is also some print in the campaign, of which these three 48 sheet posters are the first. Photography is by David Clerihew.

Football, Isn't it?

(Photo by Julian Jermain)

14 days to the start of the season and you can almost smell the meat pies. On Tuesday we're off to Millwall's ground to shoot Terry Venables, Harry Redknapp and Ian Wright for The Sun's football coverage. TV and print ads will be made and perhaps a game of football cliche bingo might take place.