Bum Cheeks

Good God - we've only gone and done an ad!

After what seems like an age of pitching and producing work only to fall at research we've actually made a new TV advert!

It's for Radox Shower Smoothies and features the words "Bum Cheeks" for the first time on British Television (this may or may not be true - don't know, don't care).

Anyway, it was shot by the lovely Jess Koppel and features the voice of the lovely Lucy Montgomery, and was produced by the lovely Laura Lebbon. Lovely.

Done Some Radio

We've done some radio ads for Radox. Basically it's someone in a shower, making up lyrics to a song on their radio about their day. They were recorded at Wave, produced by Joe Pawsey (who is shit at pool) and performed by Lucy Montgomery.

The client's not approved them yet, so they'll probably change and that, but you can listen to them by clicking on the video. We've tarted them up by adding pictures of radios.

We truly are wacky in the extreme.

Pitch Lost

We didn't win the pitch. It was all Jane's fault.

Also, a Radox radio campaign we recorded before Christmas has been pulled by the head client. That was Jane's fault too.

Oh, and all that snow we're having... you know where this is heading...

The Clocks Go Back (Sponsored by Radox)

A while ago we had the idea of hijacking the clocks going back as part of our Radox 'Be Selfish' campaign. 

Jane and our good friend Alistair Campbell (Digital Creative Director at WCRS) did a viral with some bloke from Eastenders stripping off while talking about what the clocks going back means.

We also wrote a couple of print ads which will be popping up on Friday and Saturday. There are shelf wobblers and other such guff, but you're probably past caring at this point.

You can see the viral here as well as discovering that women (well, at least the ones on this website) are just as obsessed about sex as men. 

The print ads are below.

Digital, Smigital

Radox banners, MPUs  and skyscrapers (ooh, get us!) go live today.

Talk about 360 degree advertising.

Exciting times.

More Self Indulgence

Yet another Radox ad. This time for a shower product full of fruit. What will those crazy marketing people think of next!

Selfish Full House

 

And as if that wasn't enough, these Radox print ads can be seen in various magazines at the moment. See what we did with the consecutive page thing there? Yeah, that's why we earn the big bucks. 

Selfish Print

Following on from the last post, this is the print for the Radox campaign that's still out and about (we think). Lovely patterns by Petra Borner. 

Lovely type by lovely Bockers, overseen by horrible - sorry, lovely - Jane.

Be Selfish in the Cinema

This morning we were at Wave, tinkering with the sound on the Radox TV ad we shot in May with Terri Timely through Blink. It's been doing the rounds on telly for a while, and in the next couple of weeks it will be playing out in cinemas too, in 5.1 surround sound and all that jazz.