Oh how we love brand guidelines....

The brief was simple. 'A tactical ad to tell people that you now get additional extras when you buy a BMW please'. 'Certainly sir'.

A sweet idea ensued.

That was beautifully and elegantly shot by genius photographer Nick Meek.

Finely tuned by Brad Eagle at Tag.

And then......BANG! Out of no where brand guidelines hit us like a tonne of bricks.

Hopefully you can still see the thing of beauty it could've been....

Onwards and upwards....

The Clocks Go Back (Sponsored by Radox)

A while ago we had the idea of hijacking the clocks going back as part of our Radox 'Be Selfish' campaign. 

Jane and our good friend Alistair Campbell (Digital Creative Director at WCRS) did a viral with some bloke from Eastenders stripping off while talking about what the clocks going back means.

We also wrote a couple of print ads which will be popping up on Friday and Saturday. There are shelf wobblers and other such guff, but you're probably past caring at this point.

You can see the viral here as well as discovering that women (well, at least the ones on this website) are just as obsessed about sex as men. 

The print ads are below.

Back to Work

After two weeks of DIY and flat admin' in preparation for selling up and moving further into the wilderness of Essex, I return to work to news of a load of redundancies at WCRS, moral as low as an old dog's balls, and a Kerrygold brief to support Leek Town FC.

I've got that joy, joy, joy, joy, joy, down in my heart... down in my heart... down in my heart!

Everyone!