2011 is only 25 days old and already the advertising world is left shuddering by the news that we've only gone and done some actual, real-life, appearing-in-magazines-and-all-that-sort-of-shit advertising.
As I write Jane is in a darkened studio in Acton, watching as a top-notch photographer moves a light a tiny amount to the left, stands back, thinks for a bit, then moves the light back to where it was in the first place.
THIS!!!!!!!!!!!!!!!!!!IS!!!!!!!!!!!!!!!!!!!ADVERTISING!!!!!!!!!!!!!!!!!!!
It's a campaign for BMW announcing their sponsorship of the 2012 Olympic Games. Many cars are being shot, as are athletes and then (using the magic of computers) these two seemingly opposite entities will be merged, melded and formed to make one seamless piece of visual communication. Or some adverts as you and I might call them. Watch this space and we'll post them as we complete them.
And that's not all - we've also done a campaign for BMW flogging cars in the wake of the VAT rise. A very exciting brief as you can imagine, but the resultant print ads we devised look pretty nice and work quite well.
If that wasn't enough (I feel Brenda in the photo above may have a stroke if she reads this) we're hopefully going to get some pitch work we did last year made real in the next 8 weeks.
It really is, as Shakespeare might haves said, "all go" at the moment.
Time for a sit down I think.
