Monday 5 September 2011

Another Day, Another MINI TV Sponsorship Campaign


We've got some actual, real life, adverts on your screens at the moment!

We recently won a pitch for MINI Coupe and their sponsorship of the Jonathan Ross Show on ITV. The campaign line is "Another day, another adventure" so we purposely set out to make as many different 'adventures' as possible by keeping the structure of each ad very similar, but adding little changes to keep them fresh and interesting. We shot about 50 scenarios and whittled them down to the best 20-odd.

We'll post our favourites as a video file at some stage, but if you can't wait you can see them on Saturday nights on ITV for the next 10 weeks or so (don't know the time - you'll have to look it up yourselves).

The ads were shot by Pedro Romhanyi through Outsider, with brilliant post production done by Prime Focus.