It's about to kick off

After months of seeming inactivity, we are about to enter a month of mayhem; shooting more Churchill, a Sky Bet ad in Belgrade, and then more Churchill TV and print. All will appear here. I know, you could almost shit yourself with the excitement couldn't you?

Oh, Predictable Affirmative Gag!

We've finally put our Churchill TV on our Carbonmade site. Well, four of them anyway - there is another ad waiting an air date and a couple more in development, so it looks as if it's going to be an ongoing project for the foreseeable future.

This project took a long, long time - perhaps as long as a year, with things changing and evolving right up to the shoot. We're happy with how things turned out, which given some of the pitfalls along the way we never thought we'd be able to say.

The ads were shot by Dominic Brigstocke at Tomboy, and post was done by Glassworks, with Nick at Angel providing his magic on the sound. TV production at WCRS was done by the lovely Eileen and Lizzie.

We hope you like.

Happy New Year!

Here we both are on set with new, improved Churchill whose latest campaign (which we wrote) will be on your telly from tomorrow. There are five 30 second adverts in all and they should all be on air by the end of January. We'll post them here when we've got them all finished. 

Hopping, Skipping and Jumping on the Bandwagon

It's the Olympics next year, and let's face it - every marketing department wants a piece of it. You can't really blame them I suppose as it's going to be watched by billions worldwide, and any positive emotions it generates might just rub off on your product (even if your product is a fat-filled burger or a chocolate bar crammed full with a glass and a half of monosodium glutamate).

BMW are no different. They've spent a great deal on securing the prestigious position of Official Supporter of London 2012 (or something) and so they wanted everyone to know about it.

That's where we came in. We had to tie in an event which celebrates the amazing feats a supremely trained human body is capable of with a company who makes cars. Cars you sit on your arse to drive around in. Often just to the shops down the road. Added to this, every headline had to include the word 'Joy' which formed the basis of the current global campaign for BMW. Oh, and we had to have a car in every one too. 

You see the difficulty?

Anyway, we decided to concentrate on the similarities between the athletes and the technology/design behind each car, and as such across the whole range in general. We think we did this pretty well in the end.

You can see them by clicking on the folio to your right, or here.

The ads were shot by Rick Guest and the images will be dotted about the Olympic park if you are lucky enough to get a ticket to the big event next year.

We haven't got any. Just saying, like...

MINI POSTERS

We've done some posters for MINI Coupe too. They're based around the old action transfers you probably played with as a kid. You can see them here.

Jonathan Ross Sponsorship

As promised, we've put our favourite idents from the campaign we did to sponsor the Jonathan Ross Show on our carbonmade folio. There were about 20 or so, but we thought you'd get bored and so opted for 7.

Click here, or on the Bag 'o' Fun to the right.

Another Day, Another MINI TV Sponsorship Campaign

We've got some actual, real life, adverts on your screens at the moment!

We recently won a pitch for MINI Coupe and their sponsorship of the Jonathan Ross Show on ITV. The campaign line is "Another day, another adventure" so we purposely set out to make as many different 'adventures' as possible by keeping the structure of each ad very similar, but adding little changes to keep them fresh and interesting. We shot about 50 scenarios and whittled them down to the best 20-odd.

We'll post our favourites as a video file at some stage, but if you can't wait you can see them on Saturday nights on ITV for the next 10 weeks or so (don't know the time - you'll have to look it up yourselves).

The ads were shot by Pedro Romhanyi through Outsider, with brilliant post production done by Prime Focus.