Thursday, 7 May 2015

Some Choice New Work


Exactly a month after starting, we've got our first ad out for McGarry Bowen - a tactical press advert based around the General Election.

Tassimo's endline "Be Indecisive" is all about keeping your options open as with one machine you can have over 40 different drinks options. So we thought it made sense to do an ad on the day that millions of people go to their poling stations to choose who they want to run the country. Particularly, as is predicted, we're going to more than likely have a government made up of more than one party.

Really chuffed that the client and everyone at McGarry Bowen did all they could to get it made and out there. 



Wednesday, 18 March 2015

Exciting News!


For us that is. You're probably not that fussed one way or the other are you?

Anyway, after nearly 17 years at WCRS we're moving on to pastures new. McGarry Bowen to be precise (or McGarrybowen as they like to be known - can't let those pesky spaces get in the way now can we?)

We start on 7th April and can't wait to get stuck into some new briefs and work with some lovely new people.

You can read all about it here.


Monday, 16 June 2014

Football, isn't it?


Jumping on the World Cup bandwagon, we've helped develop a fun little game for Churchill where you get to take on the rest of the world in the ultimate penalty shootout. If you have a few minutes to spare then why not have a go? You could win £500 holiday vouchers, or even a nodding dog Churchill.

Just click on the link and play.



Wednesday, 9 April 2014

Paint, Kung Fu and Robotic Gardening



Here are another two ads in our B&Q "UNLEASH THE B&Q IN YOU" campaign.

In one a woman finally casts off the shackles of beige to turn her home and garden into a rainbow of colour (with the help of her dog), while in the second ad a small boy decides to have some fun with B&Qs ridiculously easy to grow Easy Grow bedding plants.

They were directed by Olly Williams at HSI, made lovely by Absolute Post, and given sound by Munzi at Grand Central.




Tuesday, 8 April 2014

Men of Meat


After a pretty hectic (yeah, that's a deliberate reference to the middle bit of the song in the ad - what are you going to do about it?) six weeks or so we've finished up three ads for B&Q.

We wrote them over a weekend, presented them on the Monday, and by the Friday we were well into production.

The campaign aims to get the Great British public up off their sofa and doing all the little jobs around their houses and gardens that need doing. By using the iconic orange B&Q apron we're elevating these jobs and giving the people who do them almost hero status, which will hopefully encourage them to unleash their B&Q.

The launch ad is on air now with two 30 second spots to follow that will focus on some of the products available in store.

The ads were directed by Olly Williams at HSI, made lovely by Absolute Post, and given sound by Munzi at Grand Central.

Eliot Liss and Chantelle Bloom did the agency production thang.

Tuesday, 1 April 2014

Oh Yum!


After months of extensive research and development we're proud to announce the launch of a new product in the Churchill portfolio.

Doggy Din Dins by Churchill is a range of no-nonsense dog food, designed to keep your dog happy and healthy.

Over time, Churchill hope this will allow them to bring down the cost of pet insurance even further.

So whether you fancy a Sausage In A Can, or a lovely Gravy Shake get over to Facebook to claim your free sample pack.

Oh yes!







Wednesday, 12 March 2014

Friends Don't Let Friends Smoke





Friend #1:
Hey, remember that time I ran bare-assed
across that football pitch?

Friend #2:
Do I? I was in the goddam pick up waiting.

Friend #1:
Oh, man that was awesome!

Friend #2:
We really should have had a pair of boxers
waiting for you at least.

Friend #1:
The look on that squirrel's face!

Friend #2:
Your wang was in my peripheral vision - I
nearly took out that old guy at the lights.

Friend #1:
Good times…

Friend #2:
I still get nightmares about that… Wang Nightmares…

Friend #1:
And what about when you helped me move
into my apartment?

Friend #2:
Sorry?

Friend #1:
You know, the staircase and the stripy sofa?

Friend #2:
When was this?

Friend #1:
You fell asleep on it WHILE I WAS STILL
CARRYING ONE END! Hilarious!

Friend #2:
Dude, was I even there?

Friend #1:
Oh and that time you spilled drinks over the
guy from Badly Drawn Boy.

Friend #2:
I thought he was Benny from Crossroads,
but yeah - that was funny!

Friend #1:
Funny…

Friend #2:
Yeah...

Friend #1:
And remember that time I threw away your cigarette!

Friend #2:
Dwayne!

Friend #1:
Just took it out of your mouth and threw it away!

Friend #2:
Stop being such a dick!

Friend #1:
Friends don't let friends smoke, Randy.

Friend #2:
Real friends do.

Friend #1:
N-ah!

Friend #2:
U-hu!

Friend #1:
N-ah!

Friend #2:
Is this to do with when we were
camping that time?

Friend #1:
I… When?…

Friend #2:
You touched my - 

Friend #1:
I thought you'd passed out!

Friend #2:
I was petrified…

Friend #1:
I… I was confused…

Friend #2:
Dude… it's forgotten…

Friend #1:
Seriously?

Friend #2:
Seriously. 

There is a moment of silence.

Friend #2:
Sarah never needs to hear that story - I
will take that secret to my grave…

Friend #1 smiles - he has an idea. He pulls out a packet of cigarettes and offers one to Friend #2. 

Friend #1:
Fancy a smoke, Friend?

Friend #2:
Thanks, Friend.

Friend #1:
Go on, take a nice deep lung full…