The brief was simple. 'A tactical ad to tell people that you now get additional extras when you buy a BMW please'. 'Certainly sir'.
A sweet idea ensued.
That was beautifully and elegantly shot by genius photographer Nick Meek.
Finely tuned by Brad Eagle at Tag.
And then......BANG! Out of no where brand guidelines hit us like a tonne of bricks.
Hopefully you can still see the thing of beauty it could've been....
Onwards and upwards....
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