After a pretty hectic (yeah, that's a deliberate reference to the middle bit of the song in the ad - what are you going to do about it?) six weeks or so we've finished up three ads for B&Q.
We wrote them over a weekend, presented them on the Monday, and by the Friday we were well into production.
The campaign aims to get the Great British public up off their sofa and doing all the little jobs around their houses and gardens that need doing. By using the iconic orange B&Q apron we're elevating these jobs and giving the people who do them almost hero status, which will hopefully encourage them to unleash their B&Q.
The launch ad is on air now with two 30 second spots to follow that will focus on some of the products available in store.
The ads were directed by Olly Williams at HSI, made lovely by Absolute Post, and given sound by Munzi at Grand Central.
Eliot Liss and Chantelle Bloom did the agency production thang.
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